Your customers are hiding behind headphones.
Your best customers are listening to niche shows every week.
The podcast discovery layer for brands
Find the podcasts your customers already love.
Brands describe who they want to reach. Podcasters show who's listening. We make the introduction directly. Zero commission.
Who do you want to reach?
IrelandParentsFood & drink
Add keywords (optional)
Busy parents in Ireland who care about sustainable food
Finding matching shows…
Matching shows
Tiny Humans, Big Days
Parents · Ireland
Connect ↗
The Kitchen Table
Food · Sustainability
Connect ↗
Worn Well
Conscious consumers
Connect ↗
What is Adelined?
Everyone · adelined
adelined
noun
Brands and podcasters, introduced directly.
- The podcast discovery layer for brands.
- A way to find independent podcasts by who's listening, not by size.
- Direct introductions. Zero commission. Always free for podcasters.
e.g. “Let's find a show on Adelined.”
2Brands · adelined
adelined
verb
Find the shows your customers already love.
- Describe who you want to reach: location, niche, audience.
- See the independent shows whose listeners match.
- Connect directly with the host. No agency, no ad network.
e.g. “We adelined our next three podcast partners.”
4Podcasters · adelined
adelined
adj.
Get noticed by the right brands, free.
- Free to join, always.
- Describe your listeners once; brands find you.
- You choose who to accept. Your email is only shared after you say yes.
e.g. “My show got adelined last week.”
6Collaborators · adelined
adelined
noun
More than ads: guests, products, events.
- Sponsorships, affiliate deals, guest appearances, product collaborations and events.
- Pick what you'd like to do together when you connect.
- Talk direct, no middlemen.
e.g. “We adelined a guest spot on our favourite show.”
8Launching soon · adelined
adelined
adj.
Get on the radar before episode one.
- List your show before it launches.
- Brands can spot you early.
- Start building partners from day one.
e.g. “We were adelined before we went live.”
10- The Scrappy Founder
- Strong After Forty
- Worn Well
- Small Biz Marketing Hour
- Tiny Humans, Big Days
- The Kitchen Table
- Money, Unboring
- Build in Berlin
Why podcasts, and why Adelined?
The biggest show isn't always the best show.
Relevance beats reach. A smaller show with the right listeners sells more.
Podcasters want real partners, not just ads.
Hosts want brands that fit their show, not another generic ad read.
Use cases
For brand managers
Reach the listeners who already care about your category.
Learn more →For DTC brands
Build a direct relationship with a host your customers trust.
Learn more →For B2B founders
Find decision-makers in the niche shows they already listen to.
Learn more →The easiest way to sponsor independent podcasts directly.
Simple podcast discovery. Zero middlemen. Zero commission. Flat monthly subscription for brands, with free profile listing for podcasters.
| Compare | Adelined | Ad networks | Agencies |
|---|---|---|---|
| Commission on your deal | None | Often | Often (fee or margin) |
| Who you talk to | The host, directly | The network | The agency |
| Small and niche shows | Yes, built specifically for indie and niche shows | Usually larger shows | Depends |
| Cost to start | Founding subscription €19.99/month or €199/year, price locked | Usually minimum spends | Usually retainers or project fees |
General comparison. Terms vary by provider.
How it works
Sign up
Describe the customers you want to reach
Browse matching shows
Tap Connect and add an optional treat for their listeners
Get their email when they accept
Sign up free
Paste your show link
Tap your tags
Go live
Accept or decline
No fees, ever. Not launched yet? Join as Launching soon.
For podcasters – Join freeReal matches. Real results.
The right audience can matter more than the biggest audience.
Limited
Founding Brand offer
- Send requests to any show
- Your price locked while you stay subscribed
- Cancel anytime
Always free for podcasters.
Brands – Get startedSmall team.
Big ears.
About us
Questions, answered.
For brands
What is Adelined?
Adelined is a direct podcast discovery platform for brands, marketers and founders. Discover niche podcasts and connect directly with hosts for sponsorships, with zero commission and no middlemen.
How much does Adelined cost for brands?
Brands join with a flat founding subscription of €19.99/month or €199/year, and the price stays locked while you're subscribed. There are no agency commissions, transaction fees or middleman markups on any deal you make.
Can I sponsor small or niche podcasts?
Yes. Adelined specialises in independent and niche shows with dedicated, engaged listeners, without the download minimums of traditional ad networks.
How do I find the right podcasts?
Describe the customers you want to reach in your own words. Adelined shows podcasts whose hosts describe their listeners the same way, with live shows first.
Do you take a commission?
No. We never take a cut of any deal and aren't involved in payments between you and the podcaster.
How do I contact a podcaster?
Tap Connect, choose what you'd like to do together, and send your request. If the podcaster accepts, you get their email.
For podcasters & creators
Is Adelined free for podcasters?
Yes, always. Create a profile for your show and your audience, receive sponsorship requests directly from brands, and keep everything you earn.
When is my email address shared with brands?
Only after you accept a brand's request. Until then, your contact details stay private.
Do I have to promote a brand's promo code?
No. If a brand includes a link or code for your listeners, sharing it is entirely up to you.
Launching soon
My podcast hasn't launched yet. Can I join Adelined?
Yes. List your show as Launching soon, share your concept and the audience you're building, and line up brand partners before episode one.
Join as Launching soon